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@ Mobile Music Now: Oldies But Goodies; (mentions Westlife)
Topic Started: Jul 13 2007, 08:25 AM (75 Views)
JoanneVIP
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@ Mobile Music Now: Oldies But Goodies
By Ingrid Lunden - Thu 12 Jul 2007 02:05 PM PST

Just came out of an evening mini-conference on mobile music here in London, called Mobile Music Now! (Readers: the exclamation point is part of the name. Read into it how you choose.) The event had a pretty respectable turnout of guests with some interesting speakers lined up for two panel sessions, including executives from Sony BMG, Vodafone, Groove Mobile, Sony-Ericsson and Nokia Siemens.

Apart from the usual conclusions that you hear at mobile music confabs—it’s still not working as well as it should, operators are being too greedy and so are record labels, most music phones aren’t used for music—here are some of the notable comments I heard:

--Older and wiser: Paul Goode, an analyst for m-metrics, pointed out that although many mobile music campaigns are directed at 16-24 year-olds, usage of paid-for services are “overwhelmingly skewed” to people aged 25-44 (and even older). The younger segment is apparently more inclined to buy cheaper ringtones or look for free downloads. He pointed out that 20 percent of all handsets are purchased by people under the age of 24, and they buy up 30 percent of the services: “That means that 70 percent of all entertainment is consumed by older users, who are also buying 80 percent of handsets.”

--Google gives good traffic to Voda: Since putting a Google search option on the Vodafone Live home page, daily usage has grown by seven-fold. This works out to 2 billion transactions in search alone. “The challenge still is how to make sure what customers find is made for mobile,” said Ray De Silva, the strategic industry development manager for mobile Internet and content services at Vodafone UK.

--Google gives Sony BMG a fright: “We are dealing with Google to try to be at the top of the pile when you search for, say, a Westlife ringtone,” said Alex Vlassopulos , senior manager of business development-digital, Sony BMG, who said he found it alarming that you can usually get those ringtones for free from someone else appearing higher in the search results.

Source: mocoNews.net
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Villy Feehily*McDaid
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Villy
nicky's hunnie bunnie,Jul 13 2007
08:25 AM
--Google gives Sony BMG a fright: “We are dealing with Google to try to be at the top of the pile when you search for, say, a Westlife ringtone,” said Alex Vlassopulos , senior manager of business development-digital, Sony BMG, who said he found it alarming that you can usually get those ringtones for free from someone else appearing higher in the search results.

Alex Vlassopulos is Greek name :o :P :D
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JoanneVIP
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THE BOSS
is it thats cool...
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MrsMaryByrne
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Mary
thanks for posting:)
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JoanneVIP
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THE BOSS
welcome
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