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Groove Mobile Partners With Vodafone UK; Music Service With Sony BMG UK
Topic Started: Jun 26 2007, 01:06 PM (73 Views)
JoanneVIP
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THE BOSS
Groove Mobile Partners With Vodafone UK to Lower Data Charges for Off-Portal Music Service With Sony BMG UK



First Ever Direct to Consumer Music Service Which Allows Users To Purchase
Full Track Music Downloads Over-The-Air Via Text Trigger

BEDFORD, Mass., June 26 /PRNewswire/ -- Groove Mobile, the world's
leading mobile music service provider, announced today that it will trial
the first direct to consumer off-portal data service with Vodafone UK,
giving mobile users access to Sony BMG's catalog of music. With this
service, users can easily access full track Over-the-Air (OTA) downloads
from their favorite artists via SMS short codes without the fear of
incurring additional high data charges.
"Rich media services have to an extent been held back by complicated
pricing in the past, something that Vodafone is addressing," said Ray De
Silva, Strategic Business Development Manager for Vodafone UK. "Vodafone is
undertaking a three month trial with Groove Mobile aiming to stimulate 'off
portal' downloads by simplifying the payment process. Additional details on
plans for further roll out will be provided once we have received the
results of the trial."
An industry first, the Vodafone trial represents an important step
forward in both the marketing and consumer adoption of mobile music.
Vodafone will work in conjunction with Groove Mobile and Sony BMG UK to
lower data charges so that mobile consumers can take advantage of
full-track OTA downloads of the latest music with an innovative
text-trigger service without the fear of 'bill shock'.
"Cost incurred by labels to distribute music on a digital platform
remains the single biggest barrier to off-portal music sales and one of the
largest inhibitors to growth in the off-portal sector in general," Adam
Sexton, Chief Marketing Officer of Groove Mobile. "With this service,
Groove Mobile will provide labels with the power to sell their artist's
music directly to fans. Music consumers in the UK will now be able to get
immediate access to the hottest tracks simply by sending a SMS."
Groove Mobile is uniquely positioned to leverage its expertise and
relationships in the music industry to help carriers navigate the mobile
music space. With worldwide agreements with leading independent artists,
labels and digital distributors, Groove Mobile is well positioned to help
evolve the global mobile music market by developing the mobile phone into
the music player of choice. Sony BMG UK content will be featured at launch,
with additional labels to follow.
"We are committed to evolving the growing mobile music market with
innovative services that help get our music into the hands of more
consumers," said Alex Vlassopulos, Digital Business Development Manager,
Sony BMG UK. "This service is a perfect extension of our integrated
marketing efforts, allowing mobile users to access music tracks simply and
securely from our artists WAP stores with the push of a button.
Participating artists include Usher, Westlife, Shayne Ward, Faithless,
Kasabian and Chris Brown."
Groove Mobile is the leading U.K. mobile music platform powering the
U.K.'s top-rated 3MusicStore and also launched the first mobile music
services in the US, Sprint's Music Store. With its easy to use text-trigger
service that makes it easy for mobile users to access music, Groove Mobile
continues to drive the digital music business forward.
ABOUT GROOVE MOBILE
Founded in 2004, Groove Mobile (http://www.groovemobile.com) is an
award-winning mobile music company powering innovative music services for
both carriers and labels. Groove Mobile provides the market with flexible
end-to-end solutions including full track, dual-platform over-the-air
downloads, peer-to-peer sharing, personalized music recommendations and
more. In addition to its off- portal solutions that allow labels,
aggregators and artists to market direct to consumers, Groove Mobile
empowers 16 carriers on three continents to deliver a compelling music
experience as mobile devices move beyond voice becoming mobile
entertainment centers. Featuring more than two million songs and a growing
video library at affordable price points, Groove Mobile powers the 3UK
Music Store, the UK's top rated mobile music service and the first mobile
music service in the US, Sprint's Music Store. Groove Mobile's direct
download service is available in the US, Canada, Europe and Australia and
provides access to music from all the major labels and the top independent
labels and distributors.
About Sony BMG
SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture
with a roster of current artists that includes a broad array of both local
artists and international superstars, as well as a vast catalogue that
comprises some of the most important recordings in history.
Its roster of current artists includes Will Young, Mark Ronson, Justin
Timberlake, Usher, Dido, Lemar, Foo Fighters, Eurythmics, Bruce
Springsteen, Beyonce, Pink, Editors, Kasabian, Westlife and Bob Dylan among
many others.
SONY BMG is 50% owned by Bertelsmann A.G. and 50% owned by Sony
Corporation of America.

Source, PRnewswire.com
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