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Ferrari ignores tobbaco ad ban
Topic Started: Mar 1 2007, 10:56 PM (584 Views)
TheCompleteGuitarist
Driver
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safc_fan89,Mar 2 2007
12:55 PM
I don't understand what Marlboro are getting ou of theor sponsorship deal with Ferrari...but it's their choice. I think if anyone smoked a brand of fag, or just started to because an F1 car is sponsored by that brand, then they are pretty stupid.

Maybe Ferrari should put 'Smoking Kills' as a slogan.

The Cigarette industry has not yet banned F1 advertsing on their product despite the high profile deaths.

Seriously, Ferrari imagery goes on the Marlboro packs in an attempt to retain the relationship. They think it works for them and they're probably right.
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Fiorano
Refueller
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AndyW76,Mar 2 2007
12:09 PM
The worst alcohol does is cause the occasional fight


Tell that to the families of people killed by drunk drivers.....
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Rob
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John,Mar 2 2007
04:59 PM
Rob,Mar 2 2007
09:34 PM
I think people are overestimating the effectiveness of advertising and marketing...

Not so Rob... Subliminal advertising is very real and effective....


And as I've said before....

If advertising was ineffective the Tobacco, Alcohol, Oil, Computer, whatever companies would not invest the billions every year they do...


That would make no economic sense... at least to me anyway.

My point was that I cannot imagine someone being so weak minded that they would light up a Marlboro because they saw it on a Ferrari vs. not smoking at all because there wasn't a tobacco product on a car.

People have to be looking to buy what they are being sold for ads to work. For instance I was watching the NBS race in Mexico yesterday, I don't chew gum, Pruett's car did not make me want to chew gum. That's why I say tobacco ads don't make people smoke, it only steers smokers to a specific brand of something they want to use anyway.
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JJB-Ferrari
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Chief Engineer
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someone,Mar 2 2007
09:41 AM
I agree with flood1 here....it does seem complicated, and I do really wonder what Marlboro get out of it...

cause everyone still knows its a Marlboro Ferrari. even when the brand name isn't apparent the colour still puts the message across. If they wern't allowed to show it at every race it would become a waste of time but so long as we continue to see pics of the cars in newspapers and mags and the few races its still alowed the message is being put across to billions of people world wide at a time. probably the 2nd best way to advertise world wide (after footy).
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JJB-Ferrari
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Fiorano,Mar 3 2007
11:19 PM
AndyW76,Mar 2 2007
12:09 PM
The worst alcohol does is cause the occasional fight


Tell that to the families of people killed by drunk drivers.....

here here. I'm not a smoker but would rather see tobacco ads than alcohol ads on F1 cars any day of the week. would definitly put the wrong message across.

alcohol + cars does NEVER = <thumbs>
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