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| Ferrari ignores tobbaco ad ban | |
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| Tweet Topic Started: Mar 1 2007, 10:56 PM (584 Views) | |
| TheCompleteGuitarist | Mar 3 2007, 10:04 AM Post #31 |
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Driver
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The Cigarette industry has not yet banned F1 advertsing on their product despite the high profile deaths. Seriously, Ferrari imagery goes on the Marlboro packs in an attempt to retain the relationship. They think it works for them and they're probably right. |
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| Fiorano | Mar 3 2007, 11:19 PM Post #32 |
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Refueller
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Tell that to the families of people killed by drunk drivers..... |
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| Rob | Mar 5 2007, 05:52 PM Post #33 |
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My point was that I cannot imagine someone being so weak minded that they would light up a Marlboro because they saw it on a Ferrari vs. not smoking at all because there wasn't a tobacco product on a car. People have to be looking to buy what they are being sold for ads to work. For instance I was watching the NBS race in Mexico yesterday, I don't chew gum, Pruett's car did not make me want to chew gum. That's why I say tobacco ads don't make people smoke, it only steers smokers to a specific brand of something they want to use anyway. |
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| JJB-Ferrari | Mar 5 2007, 09:00 PM Post #34 |
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Chief Engineer
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cause everyone still knows its a Marlboro Ferrari. even when the brand name isn't apparent the colour still puts the message across. If they wern't allowed to show it at every race it would become a waste of time but so long as we continue to see pics of the cars in newspapers and mags and the few races its still alowed the message is being put across to billions of people world wide at a time. probably the 2nd best way to advertise world wide (after footy). |
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| JJB-Ferrari | Mar 5 2007, 09:03 PM Post #35 |
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Chief Engineer
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here here. I'm not a smoker but would rather see tobacco ads than alcohol ads on F1 cars any day of the week. would definitly put the wrong message across. alcohol + cars does NEVER = <thumbs> |
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