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Hasbro CEO: ‘We Eliminated Gender’ for Our Toys
Topic Started: Jun 21 2017, 06:23 PM (106 Views)
Copper
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Shortstop
In order to eliminate gender they talk about nothing but gender.

https://heatst.com/culture-wars/hasbro-ceo-we-eliminated-gender-for-our-toys/

Quote:
 
Hasbro CEO: ‘We Eliminated Gender’ for Our Toys

Unlike Mattel and Lego, Hasbro hadn’t caved to modern sensibilities by separating its business units by gender. But suddenly, the third biggest toy and board game company, whose brands include Star Wars, My Little Pony and G.I. Joe, considers gender a very dirty word.

Last January, Hasbro reported its revenue by type of brand rather than by “Boys/Girls/Games/Preschool” categories.

And now CEO Brian Goldner boldly claims that gender doesn’t even exist.

“We look at our brands more inclusively than ever. In fact, we eliminated the old delineation of gender,” Goldner tells The Hollywood Reporter in a new interview.

“And if you think about a brand, be it My Little Pony, where 30 percent of our global TV audience is boys, or Star Wars, where we are launching [all-female animated series] Forces of Destiny with Lucas and Disney, you’re seeing people who want to be engaged in these stories.”

Historically Hasbro has done better with boys epitomized by sales for Star Wars and Jurassic merchandise. But last year it bought the Disney Princess and Disney Frozen licenses which boosted its sales among girls no we can’t use the term because Hasbro has ‘eliminated the old delineation of gender’.

Hasbro may have eliminated it but it still exists.

It is real.

It ain't going anywhere any time soon.

Boys and girls are different.

The Confederate soldier was peculiar in that he was ever ready to fight, but never ready to submit to the routine duty and discipline of the camp or the march. The soldiers were determined to be soldiers after their own notions, and do their duty, for the love of it, as they thought best. Carlton McCarthy
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George K
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Finally
"Has Bro" is the name of the company.

Never forget that.
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Nothing is as effective as homeopathy.

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Catseye3
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Fulla-Carp
I don't think the article means what you think it means. And I think Goldner was not saying they literally are eliminating gender. It looks like he means they're not going after the boy market more than the girl market or vice versa, but are setting up to pursue them both equally. 'Eliminating' gender in that sense.
Chocolate doesn't ask silly questions. Chocolate understands.
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Larry
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Mmmmmmm, pie!
a little girl sat on Santa's lap and told him she wanted a Barbie doll and a Ken doll for Christmas.

when she was finished her father said "I though Barbie came with Ken."

The little girl said "Nah - she only comes with GI Joe...."
Of the Pokatwat Tribe

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Luke's Dad
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Emperor Pengin
Copper
Jun 21 2017, 06:23 PM
My Little Pony, where 30 percent of our global TV audience is boys,



And 60% are adult men with severe emotional problems.
The problem with having an open mind is that people keep trying to put things in it.
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