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| Discount piano tuning services via Groupon; in the Philadelphia area | |
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| Tweet Topic Started: Jun 12 2012, 07:06 AM (246 Views) | |
| Axtremus | Jun 12 2012, 07:06 AM Post #1 |
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HOLY CARP!!!
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See http://www.groupon.com/deals/marshalls-piano-service?c=all&dl=d47388&p=2 I have no idea who the technician is, just find this interesting because this is the first time I see discount piano tuning service marketed via such daily deal, Internet coupon promotion site. Any piano-tech here thought about marketing his services this way?
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| Luke's Dad | Jun 12 2012, 07:36 AM Post #2 |
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Emperor Pengin
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Don't do it. We ran a Groupon for lessons and classes. In our case, it worked out because 30% never redeemed their Groupon, but of those that did, none went on to become permanent students. What we saw was a group that move on from one deal to the next and don't look at it as an opportunity to try something and maybe become a regular at it, they are just looking for a one time cheap deal. Other businesses we've talked to have had the same experience. This technician is going to get nothing but a bunch of people insisting he tune up their grandmothers Betsy Ross spinet that hasn't beeen touched in 40 years, that is likely no longer tunable, and will require 3 pitch raises if it is, plus numerous other issues and problems. And they are going to expect it all for $50.00. Let's put it this way, those people that do maintain their pianos already have their technicians, and no bargain's going to steer them away. Edited by Luke's Dad, Jun 12 2012, 07:37 AM.
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| The problem with having an open mind is that people keep trying to put things in it. | |
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| Klaus | Jun 12 2012, 07:40 AM Post #3 |
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HOLY CARP!!!
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That's what I would expect, too. |
| Trifonov Fleisher Klaus Sokolov Zimmerman | |
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| Kincaid | Jun 12 2012, 08:42 AM Post #4 |
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HOLY CARP!!!
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I think that is probably true in general. The only exception for myself, which hasn't occurred yet, is a discount I used for window tint on my car. It was a great deal and I checked to make sure the guy had good reviews. He did a great job and my wife liked it, so very likely our next car will go to him for the same thing. It may also work for some "photo to canvas" things I've done. I liked how it turned out, so probably would use one of those two companies again if I do it again. I think it is not a bad idea for a restaurants - our mentality usually keeps us going to the tried and true places - fear of disappointment almost always trumps the sense of adventure for us. If I see a groupon for a regular place we go I always snag that - once. I've passed on additional chances because it doesn't seem right to me in the spirit of what the program is meant to do. |
| Kincaid - disgusted Republican Partisan since 2006. | |
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| KlavierBauer | Jun 12 2012, 11:09 AM Post #5 |
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HOLY CARP!!!
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I never did anything like that because it was incredibly counterintuitive to what I was trying to do as a technician - and that was create a more accurate value for the work I did by separating myself from the average tuners. I felt discounting on any sort of organized scale devalued my work. I frequently gave discounts to customers though, and paid referrals to customers who referred me to others, either in cash, or in discounted/free tuning. That sort of discounting helped reinforce the brand, rather than divide the brand by dividing the value of the work. |
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"I realize you want him to touch you all over and give you babies, but his handling of the PR side really did screw the pooch." - Ivory Thumper "He said sleepily: "Don't worry mom, my dick is like hot logs in the morning." - Apple | |
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| KlavierBauer | Jun 12 2012, 11:12 AM Post #6 |
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HOLY CARP!!!
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Kincaid: I agree about restaurants. Every year in Denver, there's Denver Restaurant Week, where a bunch of locally owned, higher end restaurants put together a 2-3 course meal for $52.80 per couple. It's a huge discount on their end, as these are typically foody-oriented places (not necessarily "fancy" - just really good, high end food). It's almost like a groupon, but for the entire city to enjoy, for one week. Everyone eats out that entire week, and tries tons of new food in new locales. It's really great, and as foodies are always looking for new things to try, in addition to the tried and true, this works out well for the restauranteurs, as they're suddenly "on the map" when they could've been unheard of the week prior. |
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"I realize you want him to touch you all over and give you babies, but his handling of the PR side really did screw the pooch." - Ivory Thumper "He said sleepily: "Don't worry mom, my dick is like hot logs in the morning." - Apple | |
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6:32 AM Jul 11