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| Save ink - use Garamond | |
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| Tweet Topic Started: Jul 3 2011, 05:23 AM (359 Views) | |
| George K | Jul 3 2011, 05:23 AM Post #1 |
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Finally
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http://www.matthewrobinson.co.uk/projects/measuring-type/ |
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A guide to GKSR: Click "Now look here, you Baltic gas passer... " - Mik, 6/14/08 Nothing is as effective as homeopathy. I'd rather listen to an hour of Abba than an hour of The Beatles. - Klaus, 4/29/18 | |
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| Mikhailoh | Jul 3 2011, 05:26 AM Post #2 |
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If you want trouble, find yourself a redhead
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That's very interesting. i wonder what that could amount to for a large company over the course of year. |
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Once in his life, every man is entitled to fall madly in love with a gorgeous redhead - Lucille Ball | |
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| George K | Jul 3 2011, 05:28 AM Post #3 |
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Finally
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Of course, this guy was using ballpoint pens for his comparison. Would it be as valid for tech that we use today, such as inkjet and laser printers? |
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A guide to GKSR: Click "Now look here, you Baltic gas passer... " - Mik, 6/14/08 Nothing is as effective as homeopathy. I'd rather listen to an hour of Abba than an hour of The Beatles. - Klaus, 4/29/18 | |
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| Mikhailoh | Jul 3 2011, 05:29 AM Post #4 |
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If you want trouble, find yourself a redhead
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I don't know for sure what other variables would come into play, but I would think it would be close. |
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Once in his life, every man is entitled to fall madly in love with a gorgeous redhead - Lucille Ball | |
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| Aqua Letifer | Jul 3 2011, 05:41 AM Post #5 |
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ZOOOOOM!
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Too bad there are about seventeen dozen other considerations that go before ink usage when determining which type to use. ![]() Interesting test but I don't think it should factor in. |
| I cite irreconcilable differences. | |
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| George K | Jul 3 2011, 05:45 AM Post #6 |
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Finally
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OK, I'll cut you some slack. Name 9.
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A guide to GKSR: Click "Now look here, you Baltic gas passer... " - Mik, 6/14/08 Nothing is as effective as homeopathy. I'd rather listen to an hour of Abba than an hour of The Beatles. - Klaus, 4/29/18 | |
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| Mikhailoh | Jul 3 2011, 05:48 AM Post #7 |
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If you want trouble, find yourself a redhead
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That depends on your focus. If you are an author or publisher, sure, there are far more important considerations. If your aim as a business is to reduce expenses this could well be the number one, given that the information is transmitted whether in Garamond or any other font. |
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Once in his life, every man is entitled to fall madly in love with a gorgeous redhead - Lucille Ball | |
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| John D'Oh | Jul 3 2011, 05:53 AM Post #8 |
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MAMIL
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It might be cheaper to just fire the bloke who does the corporate feasibility studies for this type of thing. |
| What do you mean "we", have you got a mouse in your pocket? | |
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| Mikhailoh | Jul 3 2011, 06:09 AM Post #9 |
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If you want trouble, find yourself a redhead
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John's right. Probably just some dodgy engineer, anyway. |
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Once in his life, every man is entitled to fall madly in love with a gorgeous redhead - Lucille Ball | |
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| apple | Jul 3 2011, 06:28 AM Post #10 |
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one of the angels
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very interesting in that I redid all our templates with Garamond just this last month. I think it is gorgeous, readable and elegant for both screen and print. I got the idea to change from somewhere... i don't recall. ![]() very readable. Edited by apple, Jul 3 2011, 06:29 AM.
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| it behooves me to behold | |
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| Aqua Letifer | Jul 3 2011, 06:35 AM Post #11 |
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ZOOOOOM!
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I see I have successfully baited you! Dr. K, consider yourself thoroughly baited! ![]() My landlady used to be a typesetter, back in the old school days when the profession was run very much like a guild. (VERY interesting stories about that, btw.) I dunno if I'm up to the challenge of naming 9, but here are some: 1) Monospace fonts, such as Courier, are used in SMF because one can easily assume a set number of characters per page. It also spreads out the text and makes editing not only easier and faster, but also it allows an editor to determine ahead of time about how long a project will take. 2) Serif fonts are more decorative and elaborate than sans serif fonts, and are used in more permanent forms of writing, as opposed to cleaner fonts used in stuff like advertising campaigns. They take more ink but that's not really the point, it's about that pizazz. 5) The blackletter scripts used pre-printing press were always a compromise between readability and speed of duplication. Obviously, from looking at the texts written then, they didn't give any sort of crap how much ink they used. F) Newspapers traditionally go with highly proportional fonts, so that they can fit more words on the page. It doesn't have to do with saving ink per se, it's about minimizing that page count, a much more important consideration. Now, for Joe Homecopier, none of that really makes a difference. But I still maintain that in This Digital Age, one should still use a font according to the nature of the text. (And on this I think you'd agree with me. How many resumes written in Comic Sans would you take seriously?) As it happens I'm a big fan of Garamond but not because of the ink thing. |
| I cite irreconcilable differences. | |
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| Mikhailoh | Jul 3 2011, 06:40 AM Post #12 |
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If you want trouble, find yourself a redhead
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OK, that's 6 out of 17. Keep googling.
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Once in his life, every man is entitled to fall madly in love with a gorgeous redhead - Lucille Ball | |
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| Aqua Letifer | Jul 3 2011, 06:43 AM Post #13 |
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ZOOOOOM!
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Whoa, hey, now, there's no calling for that. ![]() Had I Googled anything, the list would have been longer. I don't like forum deck-stacking, I'd much rather say something here, be wrong about it and get called out than pass myself off as a Wikipedia scholar. |
| I cite irreconcilable differences. | |
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| Mikhailoh | Jul 3 2011, 08:11 AM Post #14 |
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If you want trouble, find yourself a redhead
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Your honesty is duly noted and never doubted, sir. |
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Once in his life, every man is entitled to fall madly in love with a gorgeous redhead - Lucille Ball | |
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| John D'Oh | Jul 3 2011, 08:12 AM Post #15 |
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MAMIL
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Typically, companies use someone with an MBA to carry out this kind of front-line research - there's two good reasons. Firstly, the MBA has more experience with this type of critical work, and secondly it keeps them occupied and hence less likely to interfere with something important. |
| What do you mean "we", have you got a mouse in your pocket? | |
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| apple | Jul 3 2011, 08:43 AM Post #16 |
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one of the angels
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anyway... Garamond is VERY pretty... it even makes legalise look like an invitation to paradise. |
| it behooves me to behold | |
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| Dewey | Jul 3 2011, 09:34 AM Post #17 |
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HOLY CARP!!!
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I use Garamond a lot; it's my go-to default font for all the church's print stuff. A no-nonsense, very easy on the eyes serifed font, but with a slight bit more sophistication than Times New Roman and its derivatives. |
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"By nature, i prefer brevity." - John Calvin, Institutes of the Christian Religion, p. 685. "Never waste your time trying to explain yourself to people who are committed to misunderstanding you." - Anonymous "Oh sure, every once in a while a turd floated by, but other than that it was just fine." - Joe A., 2011 I'll answer your other comments later, but my primary priority for the rest of the evening is to get drunk." - Klaus, 12/31/14 | |
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| Dewey | Jul 3 2011, 09:37 AM Post #18 |
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HOLY CARP!!!
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Aqua, I appreciated your going from 5) to F), but I believe it would have been more correct to first have used f) or VI). ![]() Made me remember my high school chemistry and physics teacher who always enumerated lists "A," "B," and "3." |
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"By nature, i prefer brevity." - John Calvin, Institutes of the Christian Religion, p. 685. "Never waste your time trying to explain yourself to people who are committed to misunderstanding you." - Anonymous "Oh sure, every once in a while a turd floated by, but other than that it was just fine." - Joe A., 2011 I'll answer your other comments later, but my primary priority for the rest of the evening is to get drunk." - Klaus, 12/31/14 | |
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| ivorythumper | Oct 9 2012, 09:49 AM Post #19 |
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I am so adjective that I verb nouns!
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Such as legible kerning....
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| The dogma lives loudly within me. | |
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| Aqua Letifer | Oct 9 2012, 09:51 AM Post #20 |
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ZOOOOOM!
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Ahhhh! Gross! And look at the color pattern! |
| I cite irreconcilable differences. | |
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6:11 AM Jul 11