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RIP Curtis Allina
Topic Started: Jan 5 2010, 07:21 AM (69 Views)
George K
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Finally
Who???

http://www.nytimes.com/2010/01/05/business/05allina.html

Curtis Allina, a candy company executive who presided over a powerful
innovation in marketing that was less about the candy itself than it
was about the container it came in — and who in unintended consequence
created a universe of enraptured collectors — died Dec. 15 at his home
in Olympia, Wash. Mr. Allina, who helped bring the world the modern
Pez dispenser, was 87
.

The cause was heart failure, his son, Johnny, said.

For nearly three decades after World War II, Mr. Allina was the
vice president in charge of United States operations at what is
now Pez Candy. In 1955, at his urging, what had been an austerely
packaged Austrian confection for adults took on vibrant new life
as a children’s product.

That year, the first character dispensers, as they are known in the
parlance of Peziana, were issued, giving birth to what is today a
highly collectible pop-cultural artifact. Instantly recognizable,
the dispensers are slim plastic containers, usually anthropomorphic
in design, whose heads — modeled after those of TV characters,
cartoon figures or historical personages — flip back to disgorge
brick-shaped pieces of candy...
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