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The Market Speaks; (Air America Moves to AM)
Topic Started: Aug 3 2006, 11:08 AM (112 Views)
George K
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Finally
LEFTY NET OFF WLIB

By JOHN MAINELLI

August 3, 2006 --
RADIO

THE liberal Air America radio network is going to be harder to hear in New York.

Next month, it is switching stations - to a weaker AM station, WWRL (1600 AM).

Al Franken and his lefty colleagues are leaving WLIB (1190 AM) apparently because they couldn't come up with enough cash for the owners, former Manhattan Borough President Percy Sutton and his son, Pierre.

Starting Sept. 1, Air America will be on WWRL, at the top of the dial where AM signals are weakest - especially at night, when greater FCC restrictions apply.

As The Post reported last March, the ratings-challenged liberal network failed to renew its two-year lease with the Suttons.

Relations between the Suttons and the network's execs were rocky from the start and only got worse after the network's shaky finances became known and a scandal broke out involving loans to Air America from a Bronx charity.

WLIB's future after Sept. 1 is not known, although radio industry heavyweight Randy Michaels - the builder of 1,200-station Clear Channel - has expressed interest in leasing the station as a base for a new talk-radio network.

Michaels declined comment yesterday and the Suttons didn't return calls.
A guide to GKSR: Click

"Now look here, you Baltic gas passer... "
- Mik, 6/14/08


Nothing is as effective as homeopathy.

I'd rather listen to an hour of Abba than an hour of The Beatles.
- Klaus, 4/29/18
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JBryan
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I am the grey one
Circling the drain.
"Any man who would make an X rated movie should be forced to take his daughter to see it". - John Wayne


There is a line we cross when we go from "I will believe it when I see it" to "I will see it when I believe it".


Henry II: I marvel at you after all these years. Still like a democratic drawbridge: going down for everybody.

Eleanor: At my age there's not much traffic anymore.

From The Lion in Winter.
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OperaTenor
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Pisa-Carp
Yes, moving from one AM station to another - sounds like the death knell for AA nationwide.

These guys scare you as much as Cindy Sheehan.



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JBryan
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I am the grey one
:lol:
"Any man who would make an X rated movie should be forced to take his daughter to see it". - John Wayne


There is a line we cross when we go from "I will believe it when I see it" to "I will see it when I believe it".


Henry II: I marvel at you after all these years. Still like a democratic drawbridge: going down for everybody.

Eleanor: At my age there's not much traffic anymore.

From The Lion in Winter.
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John D'Oh
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MAMIL
For a minute I thought this was another Mel Gibson thread.
What do you mean "we", have you got a mouse in your pocket?
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George K
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Finally
In another thread, there was a comment that the market should decide how a newspaper should do. I put up a graph of the stock value of the New York Times and Quirt responded "The Market Speaks."

Fear, once again, has nothing to do with it. The point is that Air America has been in trouble since inception, not only with its ratings, but also with its less than savory financial dealings. Now it is moving to a less valuable spot on your radio dial.

As of five days ago, here's how it was doing:
=-=-=-=-=-=-=-=-=-=-=

Like an ice cream cone left in the hot July sun, Air America Radio's ratings are melting in some key regions of the country.

Based on fresh ratings data released Thursday evening, the progressive radio network has lost strength in three cities where it had previously found the most listener support: Portland, Seattle and Denver.

Representing the spring 2006 Arbitron reporting period, these results provide one of the two most important report cards for the entire year.

A quick rundown:

In Seattle, AAR affiliate KPTK-AM had increasingly been providing a rare bright spot for liberal talk radio, but that wasn't the case this time: it fell from a previously respectable 2.8 share to a bottom-feeding 1.7 among all listeners 12 and older. That had KPTK tied for 23rd place overall.

Up against baseball on rival KOMO- AM, the increasingly left- leaning KIRO- AM also fell, from 4.3 to a 3.9.

Conservative talkers were mixed: KVI- AM dropped from a 3.1 to a 2.5, while competitor KTTH- AM held just about steady, with a 2.8 share.

In Portland, KPOJ- AM, which had been Air America's biggest nationwide success story, also took a dive: it dropped from 4.1 to a 3.5 share.

Conservative and other talk formats had better luck in the Rose City, with KXL and KEX-AM both up slightly and far ahead of Franken & Co. Until now, KPOJ's ratings had held fairly steady and it was considered a model for liberal radio's potential future national success.

Denver's KKZN-AM had also provided a previous pocket of libtalk support, but that proved to be short- lived. The station finished the spring ratings book with a mere 1.3 share, leaving it near the bottom in the overall market.

=-=-=-=-=-=-=-=-=-=-=

If the message is so true, then why aren't people listening? Or is the majority of Americans just a bunch of knuckle-dragging Dodge-driving idiots?
A guide to GKSR: Click

"Now look here, you Baltic gas passer... "
- Mik, 6/14/08


Nothing is as effective as homeopathy.

I'd rather listen to an hour of Abba than an hour of The Beatles.
- Klaus, 4/29/18
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