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The PEDIGREE® Brand is proud to announce the kick-off of the 3rd annual PEDIGREE® Adoption Drive.

We believe that every dog deserves a loving home, including the millions of good dogs in shelters across the country. That’s why we created the PEDIGREE® Adoption Drive, a national program designed to raise awareness of the plight of homeless dogs by encouraging people to adopt a dog from a shelter. Every time you purchase PEDIGREE® products, we make a donation to help dogs find loving homes. In 2006, thanks to your support, we raised nearly $750,000 and we’re hoping to raise over $1 million in 2007.

If you or someone you know might be interested in adopting a dog or simply want to support this important cause, discover all the exciting ways to take part in this year’s PEDIGREE® Adoption Drive:

* Get a FREE one-month supply of food when you adopt a dog from any shelter. It’s our way of saying thanks for helping us help dogs.
* Purchase any PEDIGREE® product, and we’ll make a donation to local shelters and rescue organizations.
* Donate food to a participating shelter online, and we’ll match your donation.
* Buy Dogs Rule® Gear online, and we’ll donate the profits to the adoption drive

The PEDIGREE® Adoption Drive advertising campaign kicks off today with a compelling new commercial. For a sneak peek, visit http://www.pedigree.com/dogadoption/commercial.asp

If you are as passionate as we are about helping dogs find loving homes, please forward this e-mail on to your friends and family. With your support, we can meet our $1 million campaign goal and help the millions of dogs that need a home.

Get full details at: http://www.pedigree.com/dogadoption/

Thank you for helping us help dogs.

Your friends at PEDIGREE®.

Dogs rule.™