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Lexus Looking For Successor To L-finesse Design
Topic Started: Jan 30 2008, 04:40 PM (43 Views)
rob99
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Lexus' L-finesse design language was meant to stand for "Seamless Anticipation," "Intriguing Elegance," and "Incisive Simplicity." If we put aside the marketing speak for a moment, the point of L-f was to give Lexus design a greater emotional connection with consumers. While it certainly didn't stop Lexus from selling more cars, we have a feeling that the increased number of wavy lines simply didn't resonate with the public quite like it was meant to.

Now Lexus is looking for a successor to L-finesse. Emotional connection from a purely design standpoint -- not "I just love my Toyota!" -- has been a weak point for Japanese cars in this country. Even the GT-R, the LF-A and the last Supra, technological tour-de-forces that they are (or were or will be), and for as much emotion as they inspire, are not pretty cars. The LS is a good looking car, but we wouldn't call it inspiring. Yet Lexus has a pretty good grasp on what its customers are looking for, so while we can't imagine that whatever's coming is going to be outrageous, we can hope that it will be a little less birds and clouds and a little more visceral.


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Peter David Edwards. 15/10/1947 - 26/05/2008. R.I.P.
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