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shocking ice cream ads
Topic Started: Wednesday, 1. September 2010, 17:34 (698 Views)
Rose of York
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Last night my message to Lady Magazine got through. The one to Grazia Magazine was undeliverable due to their mail box being full. I have just re-sent it and will keep trying until they get it.
Keep the Faith!

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Rose of York
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Response from The Lady Magazine

Quote:
 
Thank you for your note which has been forwarded to me.

I presume that the advertisement to which you refer is that for Antonio Federici which did indeed appear in our issue of 25th May, however the copy was not, as you suggest, that of a Nun and a Priest. The advertisement was booked by an Advertising Agency on behalf of their client and copy was not delivered until the last minute at which stage it was too late to pull.

It certainly was not our intention to cause offence to any of our readers and we apologise if that was the result. We have since been in touch with the Advertising Standards Authority regarding the advertisement and you have my assurance that we will not be carrying it again.



I trust you will continue to enjoy reading The Lady.



With my best regards
Keep the Faith!

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Peter

What a heart warming and intelligent response from The Lady magazine. Well done Rose!
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Rose of York
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I sent The Lady a brief email saying "Thanks. I am impressed".

A reply came ffrom an i-phone, timed 11 pm.
.......... .......... .......... ...........
"Thank you Mrs (name). If you would be so kind as to reply with your address I will gladly send you a current issue of The Lady.
.......... .......... .......... ...........
It may be that taking up matters privately is more effective than complaining to the media.
Keep the Faith!

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Josephine
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I'm impresssed too. Any luck getting through to Grazia yet?
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Rose of York
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Josephine
Thursday, 9. September 2010, 23:53
I'm impresssed too. Any luck getting through to Grazia yet?
I sent the message again, a few minutes ago. Would anybody else like to have a go? The response from The Lady Magazine indicates that complaints can be effective.

Points I raised were
********************************************
10% of the population of this country regularly worship in Christian churches.
Publication in of an advertisement depicting a nun and priests in situations and poses that are offensively to all who, whether Christian or not, object to any person’s faith being ridiculed in a salacious manner.

Publication of the adverts coincides with the State Visit of Pope Benedict, leader of the largest religious community in the world, to our Head of State, Her Majesty the Queen who is also Supreme Head of the Church of England.

As your magazine shows disrespect for our Queen, Christians, and the beliefs and sensitivities of readers I will NEVER purchase a copy. There are plenty of enjoyable magazines. I have made my protest to the Advertising Standards Authority, and posted the link for complaints, onto a Catholic website.

In England and Wales the average weekly attendance in Roman Catholic churches is over 1 million, and many others attend on major feast days. The magazine has done itself no favours.
Keep the Faith!

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Anne-Marie

As Rose has pointed out (from The Lady's response), the advert appeared in May.
We say nothing for three months.
Was the appearance of the ad stopped?
Why only object when it arose in the Dail Mail?

What story does that tell???
Anne-Marie
FIAT VOLUNTAS DEI
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OsullivanB

Not many Catholics and specifically none of us read The Lady perhaps? I couldn't protest earlier because I had never seen or heard of the adverts until they were published in this forum.

I'd never heard of the ice-cream either. So the advertisement by its provocative nature achieved part of its objective, namely public awareness (with the help of this forum).
"There is a principle which is a bar against all information, which is proof against all arguments and which cannot fail to keep a man in everlasting ignorance - that principle is contempt prior to investigation." Herbert Spencer
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Derekap
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OsB wrote:

"I'd never heard of the ice-cream either. So the advertisement by its provocative nature achieved part of its objective, namely public awareness (with the help of this forum)"

I sometimes wonder if the ad people purposely produce something which causes a stir in order to advertise the product more widely. Published protests and complaints can help to promote a product.

I read neither the 'The Lady' nor 'The Daily Mail' so a threat not to read them would be useless!
Derekap
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Rose of York
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Anne-Marie
Sunday, 12. September 2010, 15:37
As Rose has pointed out (from The Lady's response), the advert appeared in May.
We say nothing for three months.
Was the appearance of the ad stopped?
Why only object when it arose in the Dail Mail?

What story does that tell???

Quote:
 
We say nothing for three months.
I and others on this forum complained on the evening we learned about this.

The Lady Magazine have pulled the advert, but the advertising agency and the company paying them, could place it in other publications.

Quote:
 
Was the appearance of the ad stopped?


http://www.dailymail.co.uk/news/article-1307140/Pregnant-nun-ice-cream-ad-faces-ban-Catholic-outcry.html

The Daily Mail
 
The Advertising Standards Authority received complaints that the adverts, which have appeared in Grazia, Look and The Lady, are offensive to religious believers.

It has indicated the image of the nun is likely to be banned and is still investigating the advert featuring the priests.

British firm Antonio Federici said the adverts celebrated the "implied forbidden Italian temptations" of the ice cream."

Creative director Matt O'Connor said the company would lose a substantial sum if it had to pull the campaign and was considering a legal challenge.


Read more: http://www.dailymail.co.uk/news/article-1307140/Pregnant-nun-ice-cream-ad-faces-ban-Catholic-outcry.html#ixzz0zKhDWktE


Quote:
 
Why only object when it arose in the Dail Mail?
I can speak only for myself, I am not psychic, I knew nothing about it until Josephine did her bit and alerted us. The more complaints received by the Advertising Standards Agency, the greater the likelihood of them accepting that the adverts caused widespread serious offence. If the advert is banned it will not appear in other publications. The Agency might learn not to show adverts of that nature.

Quote:
 
What story does that tell???

That some who learned about it in the newspaper or on this forum do not read the magazines that carried the advert.

More important it tells a story of the power of the internet, it was through this medium that Josephine spread the word and appealed to others to complain to the Advertising Standards Authority.
Keep the Faith!

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Anne-Marie

Rose of York
Sunday, 12. September 2010, 17:47
it was through this medium that Josephine spread the word and appealed to others to complain to the Advertising Standards Authority.
Good for Josephine. :nw:
Anne-Marie
FIAT VOLUNTAS DEI
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Clare
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Putting the "Fun Dame" into Fundamentalist
I still can't remember the name of the ice cream unless I have the info in front of me!
S.A.G.

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Rose of York
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The ice cream is called Antonio Federici. Ingredients include Emulsifiers, (E471, E472a), Stabilisers, (E412, E401, E407

550 mls costs £3.99.

We buy a locally produced luxury ice cream, of similar standard, but containing no artificial ingredients. It costs half the price of Antonio Federici for almost double the quantity. The manufacturers advertise by extolling the quality of the product.


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OsullivanB

None of the stabilisers listed is artificial. E401 is extracted from brown seaweed; E407 from Irish or carrageenan moss (a kind of red seaweed); E412 from the seeds of the guar plant.
"There is a principle which is a bar against all information, which is proof against all arguments and which cannot fail to keep a man in everlasting ignorance - that principle is contempt prior to investigation." Herbert Spencer
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Clare
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Putting the "Fun Dame" into Fundamentalist
OsullivanB
Monday, 13. September 2010, 19:15
None of the stabilisers listed is artificial. E401 is extracted from brown seaweed; E407 from Irish or carrageenan moss (a kind of red seaweed); E412 from the seeds of the guar plant.
Off the top of your head, eh, OsB? :grin: A Mastermind specialist subject perhaps!
S.A.G.

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